聚美光兔年文创 · Chinese Year of the Rabbit
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癸卯兔年，长生月灵。
二零二二年末，为迎接即将到来的兔年，我们以兔为主题，做了系列文创的表达。
二零二二年末，为迎接即将到来的兔年，我们以兔为主题，做了系列文创的表达。
在中国新年的祝福语中往往少不了来自数字的成语祝福，这也成了中国祝福文化中不可或缺的一部分，此次的设计灵感便来源于此。
首先我们截取了聚美光与源涞设计的符号概括，共同组成了新的兔标志，匹配后续的设计。
再由兔标志结合数字祝福成语的概念，进行更丰富的延展，也成了整个视觉上最为直接的呈现。不同的兔子形状延展至不同的几何数字，结合六种不同的色彩。
通过创意与设计的语言转换，把更加开放、多元、丰富的形式做了呈现。
通过创意与设计的语言转换，把更加开放、多元、丰富的形式做了呈现。
The Year of the Rabbit.
At the end of 2022, in order to welcome the upcoming year of the rabbit, we made a series of cultural and creative expressions based on the theme of rabbits.
At the end of 2022, in order to welcome the upcoming year of the rabbit, we made a series of cultural and creative expressions based on the theme of rabbits.
In the Chinese New Year's blessing, it is often indispensable for idiom blessings from numbers. This has also become an indispensable part of the Chinese blessing culture. This design inspiration comes from this.
First of all, we intercepted the symbols of JUMGO and ORIG, and jointly formed a new rabbit logo to match the follow -up design.
The concept of the blessing idiom of the rabbit logo to make richer extension has also become the most direct presence of the entire vision. Different rabbit shapes extend to different geometric numbers, combined with six different colors.
Through creative and design language conversion, more open, diverse and rich forms are presented.
First of all, we intercepted the symbols of JUMGO and ORIG, and jointly formed a new rabbit logo to match the follow -up design.
The concept of the blessing idiom of the rabbit logo to make richer extension has also become the most direct presence of the entire vision. Different rabbit shapes extend to different geometric numbers, combined with six different colors.
Through creative and design language conversion, more open, diverse and rich forms are presented.
